Social Media For Today’s Business!

Social Media Marketing & Management for Business

Welcome to the world of Social Media Marketing.

Did you know that more than 120 million users log on to Facebook at least once a day! Did you know that visiting social media sites is now the 4th most popular online activity – it’s even bigger than personal email. Did you know that Dell sold $3 million worth of computers on Twitter! How about that while 14% of people trust marketing ads, 76% trust consumer recommendations!

We’re going to spend just a few minutes showing you why you need social media marketing & Management for your business!

What’s all the Hoop-La about social media marketing & Management?

• Is social media just for dating sites?
• Is social media for connecting with old high school friends?
• Is social media for social events?
• Is social media only for teenagers?
• Sure, social media is confusing!
• Or is social media just plain creepy – with the new language and all the new terminology?
• Bottom Line: Do you think social media is just a waste of time?

Let me ask you – What is the current condition of your business? Could you use more effective Marketing? Could you use more customers purchasing your products and services?

Well, let me just say that social media marketing works extremely well for business! And I’m going to show you why YOU need to be in the social space!

Most major corporations understand social media – and they use it…

• Companies like Toyota
• Newsweek
• The Walt Disney Company
• Cisco Systems
• Universal Studios
• Best Buy
• The NBA
• Pepsi
• Mattel and many more

…and they make MONEY from the increased traffic!

…but that’s expected, right?

• They have the high-end advertising budget
• They are able to experiment with marketing
• They already have an established Brand
• They have a huge marketing staff in-house
• They can leverage the media and Public Relations contacts
• And overall, they just have an unfair advantage over small business

But, what about the small to mid-size business?    NO PROBLEM!

With traditional marketing, the approach is Disrupted Attention & Brand Awareness. This is accomplished through telemarketing, direct mailings, radio, print ads, and so on.

But, with New Media Marketing, the approach is Relationship driven and it’s Permission based. This is accomplished through Social Media, Opt-In emails, Blogs, and so on.

So, what are YOU going to do…   Are you ready to make a shift to the New Media – to Marketing 2.0?

Let me ask you – How much money did you spend last year on print advertising. I’m talking about newspaper, local magazine ads, yellow pages, and so on. Were you able to track your incoming traffic from these advertisements? And what measurable BUZZ did these print ads create for your business?

Well, did you know that your business CAN COMPETE with other major companies? Did you know that you can reach the same LOCAL demographic as these companies, but in a much more authentic and meaningful way? And did you know that you only need to spend just a FRACTION of what you used to spend on advertising?

Do you want some MORE great news? Well here it is… Social Media Marketing will do the job for you!

Social Media Marketing is FREE!

What I mean is that it doesn’t cost you anything to set up a social media account! It doesn’t cost you anything to maintain your social profiles. It’s much like housekeeping… It doesn’t cost you anything to clean your home!            BUT…

Life happens – we ALL have responsibilities, we have obligations, family engagements, kids sporting events, and so on. The list can go on and on.

You know, most business people hire a housekeeper or a maid service because they are just TOO BUSY!

They are TOO BUSY running their business – what with keeping up with sales, book-keeping, marketing, daily operations, and so on.

But, they are also TOO BUSY to have to learn how to use New Media, keeping up with the ever changing landscape of online best practices, new platforms, etc…

Social Media Marketing & Management is an in-demand position required to fill the need for Quality Social Media involvement!

The Eagle InTouch! social media marketing & Management program was created for just this purpose, with the Small Business in mind.

So what does the Eagle InTouch! social media marketing & Management program provide?

• Our social media program offers proven Strategies for online success
• Our social media program maintains your social profiles while you concentrate on running your day-to-day operations
• Our social media program utilizes FREE online tools (SAVING on your Advertising dollars)
• Our social media program builds your Brand online & LOCALLY!
• Our social media program doubles your website Traffic by providing more detailed attention to your social media landscape
• Our social media program increases your Conversion Rates – leading to greater Sales!
• And our social media program builds “Trust” with your customers – providing for more loyal, raving fans!

Let’s quickly cover a couple Case Studies where Social Media was used.

First, we have Curbside Cupcakes

This is a mobile gourmet cupcake vendor in Washington, DC. They used Twitter and Facebook, as well as other online platforms, to build a significant customer following. They built over 3,100 Twitter followers & over 5,600 Facebook fans by posting a Cupcake Calendar with their locations for the month. They also had “Wildcard Spot” days, where they revealed their destinations using Twitter and Facebook. They engaged their followers by tweeting with them, and their fans posted photos of their cupcakes & their interactions with the mobile van on Facebook.

Next, we have CoffeeGroundz

CoffeeGroundz is a cross between a coffee house and a lounge, located in Houston, TX. They were the first to place and receive a “to-go” order using Twitter. The company started taking “to-go” orders using direct message on Twitter, and a whole new sales process was born. The café’s business demand doubled as a result of this strategy, coupled with good press coverage that increased awareness of this convenient way of ordering.

And last we have a family owned wine business

Gary Vaynerchuk grew his family’s wine store business from $4 million to $15 million in just a couple of years – strictly using Social Media. Gary found that in a specific period of time, if he spent $15,000 on direct mail advertising, his return would yield about 200 new customers. If he spent $7,500 on billboard ads, his return would be about 300 new customers. But during this same period of time, he used FREE Social Media Marketing – specifically Twitter – and was able to increase his customer base by 1,800 new customers. And he’s been growing ever since!

The bottom line here: social media marketing just plain works! It’s effective! And it’s relevant!

Ok… so what’s YOUR ROI for traditional advertising? Is it working for you? Is it guaranteed?

Are you able to track your results? With Social Media Marketing, you’ve got REAL numbers to track for “followers”, “LIKES”, and so on.

With your traditional advertising, are you able to capture leads from new potential customers? Are you able to determine if someone was referred to you? Are you able to track your exposure and awareness of your business?

What’s your Conversion plan? Are you prepared to close the deal? You know, your traffic WILL increase…            BUT…

…how are you going to do business today if you DON’T engage with your customers? Social Media Marketing is where people are!

So, where are you?

Eric Qualman stated, “Why are we trying to measure social media like a traditional channel anyway? social media marketing touches every facet of business and is more an extension of good business ethics.”

Alex Bogusky went on to say, “You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media marketing… The old media paradigm used to be PAY to PLAY. Now you get back what you authentically put in. Today you’ve got to be willing to PLAY to PLAY.”

So, are you interested in knowing more? Do you think Eagle InTouch! and Social Media Marketing could help YOUR business? Do you have Questions? Go ahead – contact us at inquiries@EagleInTouch.com  We’d love to talk with you further. Thanks.