Facebook Marketing for Growing Your Business!
As a fellow business owner, you probably already know that marketing is important for business growth and in today’s climate, that’s especially true. More and more, your prospects are turning to social networking websites like Facebook to locate businesses in their own backyard, or to ask their “Facebook Friends” for product and service recommendations.
But what exactly is Facebook marketing?
Well, according to the Facebook Pages Manual, Facebook decided to add the functionality of setting up Facebook marketing so that business owners, organizations, bands, and celebrities could keep in close relationships with their fans, clients, and customers.
Having Facebook marketing gives you the capability of adding video, graphics and email auto responders to start building a list, adding coupons, selling gift cards, etc. You can be very creative with Facebook marketing, just like you can with your website.
So you may be thinking “So what’s the big deal? I do all those things on my website already.” But, although you might have all of these things on your website already, getting your business more exposure on the world’s largest Social Network by having Facebook marketing, and should also be part of your overall marketing strategy.
So, does Facebook marketing get picked up in the Search Engines?
Well, when you want to market your business using Facebook marketing, you’re going to need to know how to effectively set up and promote using Facebook marketing intricacies, right? There are a number of ways Facebook marketing can get visitors, and surprisingly the easiest way is by getting that Facebook marketing page recognized by the search engines.
Today, Facebook marketing is getting great search engine rankings, thereby bringing organic traffic to your page.
When it comes to Facebook marketing, the keyword that we want to focus on is “business owners.” When a business owner has the capability to promote his or her product or service, a tightly focused keyword rich Facebook marketing campaign will get better rankings in the search engines.
Have you ever wondered what businesses are currently using Facebook marketing?
Some will tell you that Facebook Ads or other forms of Facebook marketing doesn’t work, but that’s simply not so. It should also speak volumes and give you a big, fat clue about its potential when you realize that major companies are taking full advantage of Facebook marketing, in a number of creative ways.
For example, according to the Facebook Marketing Solutions page…
- Honda recently used Facebook marketing ads to keep consumers updated (and do serious damage control) after its recent spate of shocking recalls.
- Budweiser encouraged social interactivity with its customers when it invited them to select which commercials to show during televised sports games.
- Guitar Hero became the first online video game to reach 1,000,000 fans using Facebook marketing.
- Even Coca-Cola jumped on the bandwagon, selling “virtual bottles of coke” and promising to donate $1.00 for every virtual bottle sent to their favorite cause.
These 4 examples alone should show you the sort of creativity you can employ (and flexibility you can take advantage of) when you mix the social side of Facebook marketing with an effective Facebook Advertising campaign!
Facebook allows businesses to customize their Facebook marketing in a number of ways and doing so is a great idea!
You can add custom graphics to build your brand, videos that excite your visitors and deliver your message in a fresh, new way or even add the ability to capture email leads direct from your Facebook marketing!
And now that Facebook is getting as much (and in some cases more) internet traffic to its site, there has never been a better time to harness the power of Facebook with your very own Facebook marketing!
The bottom line is that you want to attract “fansumers” with your Facebook marketing.
If you’re wondering what a “fansumer” is, it’s yet another social phenomenon you can use to your advantage. According to Forrester Research, a “fansumer” is simply a consumer who has “become a fan” of a brand when using Facebook marketing.
This brings us back to yet another of Facebook marketing’s biggest advantages… interactivity!
It’s a proven maxim: Get people to engage as a participant, rather than as a spectator, and their stake in what they’re engaging in becomes personal and more positive. Use an app or a product and click the little “become a fan” text link in your Facebook marketing, and you are not only contributing to its statistical popularity, but also personally endorsing it!
So, why can Facebook marketing be your business’ best friend?
The main reason that you can target a specific audience, in spite of Facebook itself having a broad, generic demographic, can be attributed to Facebook marketing.
Think about it: When you filled out your profile page, you were prompted to share your:
- Hobbies and interests
- Career and work information
- School, college or university
- Tastes in music, books and movies
- Personal and contact information (date of birth, marital status, etc.)
- City and state
- And so on…
You were also able to provide as much extra information as you chose to share. Among all the things that you can share, you can bet people can find great long-tailed keywords! These are what you should use when creating your Facebook marketing campaigns – targeted specifically to your ideal customer, of course. Use your keyword phrase in your headline at the very least – and again throughout the text.
But always remember, Facebook puts “social” before “SEO” – even in your Facebook marketing campaigns!
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